About Us

Something magical!

That's what we want children to experience; the magic of seeing their names in a book, on their school bags and more.

We are your personalised store, providing the magic of names in print and on products for all your favourite little people! We are one of the biggest suppliers of  personalised products for children in the world having been in business for more than 15 years. Every year we produce more than 600,000 items from a huge product line up. More than 500 individual items - toys, books, bags and more - can be personalised with your child's name. Our most popular product is the My Adventure Book series which includes the My Christmas Adventure story as well as loads of lovable Disney characters and more. 

Oh, and we'll save you a fortune!

How many times have you already replaced a bag, a stationery set or whatever - because it's been misplaced or borrowed and there's no name on it. Our personalised school items and our Identity Labels will save you a bucket-load of frustration. And money.

We love what we do

We are proud of our reputation for innovation with new products added every year to give you an outstanding choice. If a little person in your life has a birthday coming up we can help. First day at school? Lovely personalised stationery sets, bags and bottles will help them transition from home to school - and will keep their personal items protected.

 Look out for our very special character range

• Dora the Explorer
• Disney's Cars, Disney Princess, Nemo, Winnie the Pooh, Fairies, Toy Story and more
• Adventure characters Spiderman and Hulk
• Family faves like Sponge Bob and Sesame Street
• Clocks
• Towels
• School Bags
• Lunch Boxes
• Drink Bottles

Our passion

Remember, our passion is people so if there is ever a customer service issue, we want to know about it so we can fix it!

Serving the world!

We have offices in Sydney, Chicago, Toronto and Southampton and our products are sold all over the world. Be part of the Identity Direct family.